From a bowl of “Chongqing small noodles” to say that Changan Auchan automobile cross-border marketing and continuous innovation

2022-04-28 0 By

I clearly remember that I began to pay close attention to Auchan X7 after changan Auchan held its launch conference at the Great Hall of the People in Beijing on November 29, 2019.In my opinion, the confidence of Changan Auchan not only comes from its high confidence in the quality of its own products, but also as the first domestic auto company to hold such a high-profile new car launch conference in the Great Hall of the People.More from it may have a young and vigorous, active and innovative design and marketing team!Changan Auchan X7 was in lugu Lake. After contacting auchan Style, a mobile phone APP platform, and seeing pictures of auchan X7 in it, I did not hesitate to go to the 4S shop to test drive the Auchan X7.Changan Auchan X7 can be a courtesy car. In my opinion, a domestic car enterprise can use so many resources and strength to build such an open platform focusing on the communication and interaction between enterprises and owners and consumers, which fully shows that this car enterprise is willing to make friends with consumers.Its products may be trustworthy, its ideas may be active, and its innovation may also be continuous. Changan Auchan really has such a youthful vigor!Later, AFTER I drove the Auchan X7 for about 10,000 kilometers, I wrote such a paragraph: “The Changan Auchan X7 of about 100,000 will bring the driver a driving texture of two or three hundred thousand cars.Its high appearance level, large space, strong power in the industry is very cost-effective.Changan Auchan is indeed very innovative, changan Auchan is indeed up all the way!Changan Auchan X7 in Lijiang isn’t it?It is said that changan Auchan’s first American SUV, Auchan X7, has sold more than 100,000 units in just one year since its launch, making it a worthy national red car.Changan Auchan X7 in Yi Village heard that the powerful Auchan X5 has sold more than ten thousand cars in 14 consecutive months since its launch, and has become the new favorite car of the young generation.Changan Auchan X5 heard in the western auto test site that the upgraded Auchan X7-Plus had accumulated orders of more than 30,000 units within 45 days of its launch, and received more than 10,000 units in the first month of 2022.I heard that the brand new intelligent series flagship model Z6 of Changan Auchan, known as “car robot”, has been on the way.Changan Auchan brand new intelligent series flagship model Z603 oh, how to put the topic said some far, I today but to say that changan Auchan produced “Chongqing small noodles”.What?Changan Auchan also has “Chongqing small noodles”?Yes, you read it right, and NEITHER did I.When I received this set of exquisite packaging, full of strong flavor of chongqing mountain city, six boxes of “Chongqing small noodles”, I could not help but once again chang ‘an Auchan innovative and active marketing ideas of sincere praise.Changan Auchan’s cross-border marketing is really very advanced and in place ah!When changan Auchan Chongqing Small noodle opened the box, what greeted the eyes was a beautiful model of Auchan X7 or X5 and six boxes of “Chongqing small noodle” with independent packaging printed with the words and patterns of Chongqing landmark buildings respectively.The words and patterns are respectively: “Chongqing Hongyadong (seize the day), Chongqing Grand Theater (technology road progress), Yangtze River ropeway (fearless of dangers and obstacles), Chongqing Monument of Liberation (perseverance), Chongqing Raveshi (set sail), Liziba Light Rail Station (dare to be the first)”.The package also has a warm “Chongqing small noodles” food guide.Changan Auchan Chongqing small noodles packaging varieties of small noodles are spicy small noodles, braised beef noodles, pea mixed sauce noodles, pickled pepper chicken mixed noodles, flying hot soul noodles, paste hot shell noodles.Light to see the name of these small surface has let me drool, and the weight of the surface is fully, it is a comprehensive.There is also a pair of exquisite chopsticks with the Changan Auchan logo, and a “Chongqing Travel Guide” compiled by the Chongqing Culture and Tourism Commission.Chang ‘an Auchan Chongqing small noodle packaging so open the box, there are exquisite car models, there are spicy small noodles, there are practical travel strategy, it can be said that material food and spiritual food and have, poetry and distance are in front of my eyes.My child wanted to cook a bowl of chongqing noodles immediately. I said there was no hurry. I decided to wait until the expiration date was almost over.Because this changan auchan combines authentic chongqing, chongqing, chongqing cuisine culture in the integration of “chongqing small face” gave me more thinking: “a car companies to be able to derive creatively so crossover small products, so the car companies in the automotive product itself on the continuous innovation strength will be continuously and extremely powerful”.I do not want to let this can bring me to think of the material and spiritual double food to be eaten so soon.And the so-called glimpse into the leopard, know micro see, you don’t think that the six boxes of “Chongqing small noodles” packaging written “only seize the day skill road advance, not afraid of danger perseverance, set sail dare to be the first” these words are not changan Auchan automobile innovation and progress, a true portrayal of the way to still?When Chongqing Made hand in hand with the taste of Chongqing, between one pick and one boil, red, red, tiger and tiger, this bowl of changan Auchan “Chongqing small noodles” has been achieved.When the light pointer moved to the New Year of 2022, Chang ‘an Auchan is still the face of young innovation, still so full of vigor, because youth is the strength!2022. Still young.I am still young because of this, and I will write a poem to end my nagging about the changan Auchan “Chongqing noodle” today. The poem goes: There will be a way when the car reaches the mountain, and there will be a Changan car when the car reaches the mountain.Relax and eat a bowl of noodles, delicious Auchan noodles.Wind and rain life, all the way good heart.I am together like the wind. I use the lens to capture the beauty of the world, eulogoze the goodness of the world with words, and spread the energy of justice with enthusiasm to travel around the world. I would like to share with you what I have photographed, written and thought along the way.Good sun, everywhere have the most beautiful scenery!