How expensive is it to become an advanced player from a skier?

2022-05-21 0 By

The Winter Olympics is coming, have you ever wanted to experience a “frozen” impulse?In recent years, under the influence of the Winter Olympic Games, more and more young people fall in love with skiing.Recently, Zhongxin jingwei talked with several skiers. Some of them have grown from “little white” to “advanced” in three years.Some ski at least once a week or even volunteer as instructors at ski resorts.Some people spend twenty or thirty thousand yuan a year just on skiing equipment…What is so attractive about skiing?Regard as in fokelore “3 big loser hobby” one of, does it burn money after all?”Before I came to Beijing, my impression of skiing was still an extreme sport, but later I found it was not as difficult as I imagined.”Dai zhe, who has been skiing for three years as a graduate student in Beijing, still remembers his first time on the slopes.”I went up the high track on my first slide and fell off all the way.”However, it was this fall that started David’s love affair with skiing. Instead of giving up, he kept getting stronger and stronger.After that, He joined the school’s ski team, which organizes a week-long training camp every year.”I have to get up at 6 and get on the cable car at 7:30 every day.At night, there are boards and waxes, and a team of people stay up until 1am.”However, for David, the days of training are hard, but also enjoyable.”When you train, you slide down in a single line and someone makes a video and then you watch it and you analyse it.If someone falls, it is made into a ‘public execution’ emoji.”He has logged more than 30 skiing days since the 2021-2022 snow season, after logging 20 and 40 snow days in 2019-20 and 2020-2021 respectively, and is likely to break the previous two records.After persistent training, Dai Zhe’s skiing ability has reached the level of 7-8 in Beijing’s public skiing standard, and he belongs to the “advanced player” in the circle.Dai told Singapore Jingwei that he is just one of many people whose interest in skiing has been aroused by the Winter Olympics.”Now more and more new people are starting to enter the community. The ski race organized by our school this year attracted more than 1,000 applicants.”Also fascinated by skiing is Yu Ning from Liaoning Province.Yu lives near a ski resort and has to go skiing once or twice a week.Yu recently bought herself new equipment, including a snow suit, helmet, gloves, snow goggles and protective gear, at a total cost of about 1,500 yuan.”Skiing is a very interesting sport. This year, because of the Winter Olympics, there are many new skiers, and those of us who already know how to ski can occasionally be ‘coaches’.”Yu Ning said.As the 2022 Beijing Winter Olympics approach and the beijing-Zhangjiakou high-speed railway opens, ice sports are gaining popularity in China, according to a recent report by Shanxi Securities.As we head into the winter of 2021, consumer interest in winter travel is surging again, and ski-related discussions are on the rise.The hashtag “skiing” on Weibo reached 950,000 discussions and 1.61 billion views. Other topics related to “skiing” also reached 10 million views.Xiaohongshu and other social platforms have over 320,000 notes related to # skiing. Xiaohongshu even set up a special topic of “XiaoHongshu Snow and Ice Season” for snowboarders to share and communicate.According to Qunar, as of January 13, ticket volume of vanke’s Shijinglong ski resort in suburban Beijing had more than doubled compared to the same period in 2020.The ticket volume of 2021 platform ski resort is more than three times that of 2017.Data showed that in the ski resort admission crowd, “post-80s” accounted for 21%, “post-90s” accounted for 24%, “post-95s” accounted for 22%, and “post-00s” accounted for 10%, an increase of 3 percentage points compared with the 2020-2021 snow season.A person in charge of qunar Big Data Research Institute said that with the Winter Olympics approaching and the temperature of snow and ice tourism continuing to rise, ticket sales of snow resorts during the Spring Festival holiday are expected to increase significantly compared to before the epidemic.Some people spend 20,000 to 30,000 yuan on skiing equipment every year, while others call skiing, photography and fishing the “three undeserving hobbies.”How expensive is skiing?The first is ticket spending.Zhongxin Jingwei locates Beijing, and randomly searches five ski resorts on Dianping. The ticket price of the whole day on weekdays ranges from 210 to 360 yuan. Consumers can also choose the afternoon overnight and night ski resort, and the ticket price of the afternoon overnight ski resort is about 230 yuan, while the ticket price of the night ski resort is relatively low at 120 to 180 yuan.During holidays, the price of snow tickets will increase significantly compared to normal times, rising to 270-490 yuan for the whole day, an increase of about 30-36%.Zhongxin Jingwei noticed that bringing snow equipment can effectively reduce the ticket price. Some ski resorts charge 190-230 yuan for bringing snow equipment all day on weekdays, which can save 10%-36%.Li Rui and Wang Hao, skiers in Beijing, introduced to Zhongxin Jingwei that if they buy ski equipment themselves and choose the cheaper night ski or overnight ski on weekdays, they can keep the cost of a ski at around 250-300 yuan, which covers the cost of tickets, round-trip fares and meals.In addition, Ma Xiao, a student in Beijing, told Zhongxin Jingwei that there are also “group Tours” for skiing events, mainly for students, including round-trip and skiing equipment rental, which costs about 500 yuan a day.It should be noted that ski gear and other equipment have always been expensive.According to the “White Paper on China’s Ski Industry” released by Mob Research Institute, the price of snowshoes is about 1000-8000 yuan, the price of snowsuits is 100-8000 yuan, the price of snowboards is 500-40000 yuan, and the fixed device is 1000-4000 yuan.Other accessories, such as gloves, helmets and snow goggles, range from tens to thousands of yuan.In the past two years, Li Rui and Wang Hao have spent more than 10,000 yuan on skiing equipment, while Dai Zhe, who has three years of skiing experience, has spent about 30,000 yuan.Some people spend more.Zhang Shihao, from Guiyang, Guizhou Province, told Zhongxin Jingwei that he has spent more than 100,000 yuan on skiing in the past three years and owns six skateboards.”For example, a three-piece ski set includes skis, fixers and snow boots. Expensive skis cost about 10,000 yuan, and fixers cost about 3,500 yuan.Plus more than 6000 yuan a set of ski clothing, also need to update a few sets every year, calculate down the annual expenditure on skiing equipment at least 30,000 yuan.”Zhang Shihao said.Mr. Wang, from Chengdu, Sichuan province, told Zhongxin Jingwei that he has been skiing for three years.There is a month of indoor skiing every year, and 2-3 times of outdoor skiing.Every year, he spends more than 20,000 yuan on skiing. In recent years, he spends 60,000 yuan on this hobby, not counting his skiing equipment of 10,000 yuan.It is worth mentioning that some people may also need to spend a certain amount of training costs.According to the white paper, ski training costs “200 yuan for entry and several thousand yuan for advancement”. The training cost in outdoor real ski resort is about 150-1000 yuan/hour, while the training cost in indoor simulated ski gym is 200-1000 yuan/hour.”One of my friends learned to ski in Chongli for four days and spent 10,000 yuan just to find a coach.”Fiere said.According to the white paper, skiing training fees are also related to the number of participants, with one-to-one half-day training costing about 1,000-3,000 yuan, one-to-two or one-to-three training costing about 500-1,500 yuan, and small-class teaching costing even less, about 300-800 yuan.According to EntGroup, there are more men in the skiing community, and the post-80s and post-90s generation is the main group, with higher education and financial resources, willing to spend money on hobbies.It is also mentioned in the White Paper that skiers are mostly aged 25-34 and their income is more than 10K.This part of the people’s income is relatively high, consumption upgrade intention is strong.In recent years, China’s snow and ice industry has developed rapidly. Driven by the Winter Olympics, the popularity of snow and ice tourism, snow and ice sports, and snow and ice equipment has increased significantly.According to the China Snow and ice Tourism Development Report (2022) released by the General Administration of Sport of China, the number of leisure snow and ice tourism in China will increase from 170 million in 2016-2017 to 254 million in 2020-2021.It is estimated that the number of leisure travel on ice and snow in China will reach 305 million in 2021-2022, and the revenue of leisure travel on ice and snow in China is expected to reach 323.3 billion yuan.According to the General Administration of Sport of China, by the end of 2020, China had 654 standard skating rinks and 803 indoor and outdoor ski resorts, with 346 million people participating in snow sports in China.The goal of “attracting 300 million people to participate in ice sports” has become a reality.However, the domestic ski industry still has some problems to be further improved, such as uneven distribution of ski resorts and scarce resources.”The number of ski resorts in Korea is concentrated in a few areas. There are several large ski resorts in Chongli, but the number of ski resorts in other surrounding areas is very limited.”Wang hao said.Leary also noted that the Winter Olympics have boosted the popularity of skiing and that more young people are taking part in the sport, but the influx of newcomers is likely to amplify the problem of limited domestic resources.In response, Beijing second foreign languages institute, an associate professor at the Chinese culture and tourism industry research institute li-yun wu to the new thread, said the current skiing enthusiasts think “resource tight” the asymmetry between supply and demand problem mainly reflected on the time, “which is what we see everyday, holidays and weekend ski resorts traffic is opposite bigger, some skiers may not buy the ticket.”On the other hand, the problem of asymmetric supply and demand is also reflected in the region.”For example, Beijing has a large population and a high demand for snow and ice, but high-grade snow trails are mostly found in the three northeastern provinces, which leads to structural asymmetry.”Ms. Ng said.Wu believes that in the future development of the ski industry, continuous structural optimization is needed. For example, price differences can encourage leisure enthusiasts to ski on weekdays to reduce the passenger flow during peak hours.In terms of geography, it should be analyzed on a case-by-case basis.”For example, for cities with strong consumer demand like Beijing, the number of high-quality ski resorts can be increased through reasonable planning, or the supply of ski resorts can be increased.As for the regions with foreign demand, such as the Three Northeastern provinces, it is more necessary to carry out hierarchical development from their own, turn the high-level ski resort into a vacation destination to attract high-quality tourists from outside;The middle and lower level ski resorts should do a good job in service, starting from the quality of service and public services of external facilities, to better meet local and surrounding consumer demand.”Ms. Ng suggested.(At the request of interviewees, dai Zhe, Li Rui, Wang Hao and Ma Xiao are all pseudonyms.