“Li Weihua speaks franchise and chain operation” epidemic changed the stubborn ideas of chain enterprises

2022-06-23 0 By

One of the best ways to persuade someone to change their ingrained beliefs is to hit them against a wall, and the harder you hit them, the more likely they are to change their beliefs.As a result, some stubborn beliefs can only be changed, or even reversed, after a major event or accident.The sudden outbreak of the epidemic in 2020 is a solid southern wall, which obviously changed the concept of many people, including chain enterprises, for example: 1. From the stubborn direct business with heavier assets, higher risks and slower expansion speed to the franchise with lighter assets, lower risks and faster speed.2, from relying on their own flow of “good money” to seek capital and listing of the primary and secondary market.3, from the main restaurant to carry out take-out, take-out efforts, even, specially opened a small shop specializing in take-out, take-out.4. From ignoring e-commerce to betting on online and offline integration.5. Shift from eight cylinders and five LIDS to the financial capital chain management of capital reserve.6, from satisfied with the regional princes to the national spread and even global layout.7. The logistics and transportation problems of supply chain, such as constant shortage or price increase by suppliers, make enterprises begin to seriously consider the supply chain issues such as localized procurement, self-built or allied supplier base, raw material futures, and appropriate inventory.8, the new consumer brands of grass, network red, live broadcast, private domain operation, replacement, co-name, virtual idol, tide play, blind box, limited and other new methods of play have changed the traditional awareness of enterprises in brand building and marketing concepts.9. Shift from the idea that you have to work together to a flexible workspace system that allows you to move between your home, a third space like Starbucks, and an office.10, start from the inherent traditional business extension, such as catering retail, retail catering.11, from adhere to the industry into the prevalence of “+” thinking, such as the prevalence of convenience stores “convenience stores + fast food, fresh food, coffee, breakfast, service…”;Tea shop popular “tea + cakes, coffee, snacks…;Uniqlo has even started selling flowers, Post office has opened coffee shops and Tongrentang has opened restaurants.And so on.12,…